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NEW!

FOREVER SALTY

Wave hello to PUFF.ME sea salt spray. Every day texture & effortless beach waves, no ocean required.

Always Vegan

Cruelty-Free

SLS & SLES-Free

Paraben-Free

Made in Canada

Color Safe

Gluten-Free

Forever Salty Limited-Edition Gifts

FREE BEACH MERCH, ON US

Your summer upgrade is here. Spend $49+ and get free water-resistant beach pouch! Plus, spend $99+ and add a free DESIGNME cooler to your haul!

New & Limited

WASH DAY, SOLVED.

Refresh your daily wash routine with our limited-edition duos for soft volume, high shine, or natural curl definition.

We design the product.

You design the beauty.

Award-Winning Products

Loved by hairstylists and beauty editors, our products have earned top honors for their performance and innovative formulas.

Performance-Driven Formulas

No compromises. Clean ingredients meet high-performance formulas for hair that feels as good as it looks.

Cruelty-Free & Peta-Certified

Our formulas are 100% vegan and never harm our fur friends in the making. We care about the planet and all who call it home.

Results on Repeat