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NEW!

EFFORTLESS HAIR,
TOTAL CONTROL

Smooth, style and control frizz for up to 24 hours with the new HOLD.ME styling cream.

Always Vegan

Cruelty-Free

SLS & SLES-Free

Paraben-Free

Color Safe

Gluten-Free

Mini Treatments,
Major Results

Get a FREE mini hair treatment trio (value of $18) with every order of $49 or more. Gift automatically added at checkout.

We design the product.

You design the beauty.

Award-Winning Products

Loved by hairstylists and beauty editors, our products have earned top honors for their performance and innovative formulas.

Performance-Driven Formulas

No compromises. Clean ingredients meet high-performance formulas for hair that feels as good as it looks.

Cruelty-Free & Peta-Certified

Our formulas are 100% vegan and never harm our fur friends in the making. We care about the planet and all who call it home.

Results on Repeat