FAB.ME BLONDE
Fortifying Purple Shampoo
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A plumping & hydrating purple shampoo that neutralizes brass while restoring shine & elasticity to damaged strands.
A plumping & hydrating purple shampoo that neutralizes brass while restoring shine & elasticity to damaged strands. Featuring deep violet micro pigments, this salon-level, tone-correcting shampoo helps counteract brass and maintain cool tones between salon appointments. The hydrating formula cleanses without stripping or drying, enhancing shine, improving manageability, and strengthening delicate strands. Achieve brighter, more resilient hair from the inside out. Perfect for blonde, white, and grey hair tones, whether natural or enhanced.
- Neutralizes yellow & brassy tones
- Plumps & hydrates
- Strengthens strands
- Restores elasticity
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Free shipping on every order
Free gift with orders of $49+
Free shipping on every order
Free gift with orders of $49+
Free shipping on every order
Free gift with orders of $49+
Free shipping on every order
Free gift with orders of $49+
Free shipping on every order
Free gift with orders of $49+
Free shipping on every order
Free gift with orders of $49+
Free shipping on every order
Free gift with orders of $49+
Free shipping on every order
Free gift with orders of $49+
Free shipping on every order
Free gift with orders of $49+
Free shipping on every order
Free gift with orders of $49+
Free shipping on every order
Free gift with orders of $49+
Free shipping on every order
Free gift with orders of $49+
Complete your routine
They 
it, you will too.
It’s been years since I found such a fantastic purple shampoo. It doesn’t dry out your hair as many others do, and leaves your hair lush, shiny , and feeling wonderful.
I am absolutely in love with what this product is doing to my natural blonde. As I get older, it becomes more brassy and this shampoo is a miracle worker. Smells great and leaves hair nice a silky smooth.
Excellent product. Smells really nice. Tones the nasty brass. The results: hair looks shiny and bright. Love it!
Great product! Definitely toned the yellow in my hair, even after just one use so the results are awesome. Would recommend for sure to any other blonde hair colours! Even smells great.
The best purple shampoo I’ve ever used!! Takes out the brass! Your blonde tone is back to bright and beautiful! The texture of my hair feels fantastic and very nourished!
I have highlighted hair and I only retouch it every once a year. So this shampoo helps to neutralize those brassy and yellow tones and my hair looks bright and enhanced. It’s almost like I did a toner at a salon.
How to use me
- Apply a quarter-sized amount of shampoo to wet hair.
- Massage gently from scalp to ends to activate lather.
- Leave on for 1-2 minutes, then rinse thoroughly. Follow with conditioner or hydrating mask.
Pro Tip
Use weekly or every second week, when yellow hues become visible, to maintain brightness and strengthen hair.
Key Ingredients
Vegan Hyaluronic Acid
Locks in moisture, leaving hair smoother, plumper, and more manageable.
Bamboo Root Extract
Cleanses hair & supports moisture retention, leaving it softer and stronger.
Ginger Root Extract
Promotes scalp circulation, strengthens hair, and maintains moisture.
Quinoa
Strengthens, repairs, and prevents breakage for improved elasticity and vitality.
FAQS
Use weekly or every second week to combat yellow or brassy tones as they appear.
It can be used by anyone with blonde, white, or grey hair tones, whether the hair color is natural or dyed. It works across all hair types and textures.
Absolutely! It’s great for toning blonde highlights, neutralizing yellow tones and maintaining the brightness between salon visits.
Purple shampoo uses color theory to neutralize brassiness. Purple is opposite yellow on the color wheel, so it cancels out unwanted yellow tones when applied to the hair.
FAB.ME's signature scent is a fresh & vibrant combination of florals, nectarines, peaches and cassis.
Free shipping sitewide
Free 30-day returns
Free gift on orders over $49
Always Vegan & Cruelty-Free