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FAB.ME BLONDE
Fortifying Purple Shampoo

Regular price $31
Unit price
per

A plumping & hydrating purple shampoo that neutralizes brass while restoring shine & elasticity to damaged strands.

A plumping & hydrating purple shampoo that neutralizes brass while restoring shine & elasticity to damaged strands. Featuring deep violet micro pigments, this salon-level, tone-correcting shampoo helps counteract brass and maintain cool tones between salon appointments. The hydrating formula cleanses without stripping or drying, enhancing shine, improving manageability, and strengthening delicate strands. Achieve brighter, more resilient hair from the inside out. Perfect for blonde, white, and grey hair tones, whether natural or enhanced.

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Who it's good for
All hair types & textures Blonde, white & grey hair tones
Shipping calculated at checkout.
  • Neutralizes yellow & brassy tones
  • Plumps & hydrates
  • Strengthens strands
  • Restores elasticity
Free shipping over $49
Free 30-day Returns

Free gift on orders over $49

Always Vegan

Color Safe

Cruelty-Free

Gluten-Free

Paraben-Free

SLS & SLES-Free

They it, you will too.

It’s been years since I found such a fantastic purple shampoo. It doesn’t dry out your hair as many others do, and leaves your hair lush, shiny , and feeling wonderful.

Brenda M.
Verified review

I am absolutely in love with what this product is doing to my natural blonde. As I get older, it becomes more brassy and this shampoo is a miracle worker. Smells great and leaves hair nice a silky smooth.

Emily R.
Verified review

Excellent product. Smells really nice. Tones the nasty brass. The results: hair looks shiny and bright. Love it!

Lucie R.
Verified review

Great product! Definitely toned the yellow in my hair, even after just one use so the results are awesome. Would recommend for sure to any other blonde hair colours! Even smells great.

Morgan M.
Verified review

The best purple shampoo I’ve ever used!! Takes out the brass! Your blonde tone is back to bright and beautiful! The texture of my hair feels fantastic and very nourished!

Meaghan H.
Verified review

I have highlighted hair and I only retouch it every once a year. So this shampoo helps to neutralize those brassy and yellow tones and my hair looks bright and enhanced. It’s almost like I did a toner at a salon.

Jaqueline S.
Verified review

How to use me

  • Apply a quarter-sized amount of shampoo to wet hair.
  • Massage gently from scalp to ends to activate lather.
  • Leave on for 1-2 minutes, then rinse thoroughly. Follow with conditioner or hydrating mask.

Pro Tip

Use weekly or every second week, when yellow hues become visible, to maintain brightness and strengthen hair.

Key Ingredients

Vegan Hyaluronic Acid
Locks in moisture, leaving hair smoother, plumper, and more manageable.

Bamboo Root Extract
Cleanses hair & supports moisture retention, leaving it softer and stronger.

Ginger Root Extract
Promotes scalp circulation, strengthens hair, and maintains moisture.

Quinoa
Strengthens, repairs, and prevents breakage for improved elasticity and vitality.

FAQS