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Fluff It Up! How to Rock the Biggest Hair Trend of the Year

Fluff It Up! How to Rock the Biggest Hair Trend of the Year

Ready to go BIG with your hair? Fluffy, voluminous locks are totally the vibe this year, bringing back that bold, full-bodied look. Think Cindy Crawford’s iconic waves, Farrah Fawcett’s feathered layers, and Sabrina Carpenter’s super cute volume—big hair is back, and it's here to stay. Whether you’re vibing with bouncy 80’s curls or channeling a sleek 90’s blowout, fluffy hair is your ticket to head-turning, gorgeous locks. 

Fluffy Hair Models
How to Get Fluffy Voluminous Hair

To achieve that mega-volume, the perfect haircut, the amazing PUFF.ME products, and a little styling magic are the keys. Let’s break it down: 

Haircut Tip: A layered cut is your best friend for adding volume. Trendy styles like the butterfly or wolf cut, or a chic, fluffy bob are all about texture and bounce. Layers create movement and lift, while a bob adds cute, effortless volume. Butterfly and wolf cuts bring that drama and body you’re looking for. Talk to your stylist about layers that’ll lift your roots and keep your hair fresh and on-trend!

Now, Here Comes the Magic: The PUFF.ME Line!

From shampoo to dry texture spray, these products are your best friend when it comes to adding serious volume—no weight, just bounce. Flat hair? Not today! It's all about the lift and volume!

Cleanse & Boost Your Volume

Start with PUFF.ME Volumizing Shampoo to cleanse your hair while giving it a lightweight, full-bodied lift. It removes buildup while keeping your hair light and bouncy.

Then, follow up with PUFF.ME Volumizing Treatment Whip. This airy treatment thickens your hair, giving you that soft, touchable texture you’ll love. #obsessed

PUFF.ME Volumizing Shampoo & Treatment Whip Products

Boost Your Style with Dramatic Volume

PUFF.ME Volumizing Mousse is your secret weapon for fluffy, dramatic volume and heat protection (up to 400°F). This mousse lifts your hair without the crunch, leaving it soft, bouncy, and full of life. #FLUFFY.ME

PUFF.ME Volumizing Mousse Product
How to Use: Apply to damp hair, and then you’ll blow-dry, and watch your hair go from flat to fabulous. Whether you're after a sleek blowout or tousled waves, this mousse delivers lasting volume while keeping your hair safe from heat styling.


Blow-Dry & Hair Rollers: Key Techniques for Extreme Fluffy Volume

Blow-dry your hair upside down! Flip your damp hair forward, grab a round brush or blow-dryer comb attachment, and direct the airflow from your roots to the tips. Curving the brush outwards gives you those cute flicks. Keep the dryer moving for even heat!

For heatless curls: Pop in rollers when your hair’s about 80% dry. Let them sit for about 10 minutes (or overnight), then finish with a cool blast from your dryer to lock it in place and add extra shine!

Pro Tip: If you have fine hair, try a multi-air styler like the Airwrap or a curling iron for the best results. For extra volume, alternate curling directions using a 2-inch barrel or smaller. Want even more fluff? Yes, please! #InMyFluffyEra

Now the cherry on top!

PUFF.ME Dry Texture Spray is a lightweight spray gives you that “I woke up like this” fluffy, natural texture. No crunch, no heaviness—just soft, airy volume that adds the perfect amount of fullness. It's your go-to for keeping your hair fresh, bouncy, and full of life—even on day 2 (or 3!) when you need that extra lift. #VeryDemure
How to Use: Just mist it onto dry hair, focusing on the roots and mid-lengths. And voilà—soft, bouncy, fluffy hair that stays fabulous all day long!
Pro Tip: For a more dramatic, fluffy vibe, flip your head upside down while spraying, then toss your hair around to lift those roots. Shake it up with your fingers for that messy yet perfect texture!

No matter your hair type—fine, thick, curly, or straight—you can absolutely achieve extreme volume with the right products and techniques. With the PUFF.ME line, you can customize your routine to match your hair type and still get that full-bodied, fluffy look you’re dreaming of.
Don’t wait—check out the full collection and give your hair that perfect fluffy, on-trend look!
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